Core
Get found and get called.
$39.99/mo
$199 activation
- One custom scrolling page
- Tap-to-call and a contact form
- Instant email when someone writes
- Built for Google, Bing and AI search
- 2 site changes a month
Pricing
Pick your plan. See your designs first.
Three free homepage designs, made for your business. You only pay when you pick one you love.
Plus
Show everything you do.
$59/mo
$299 activation
- Everything in Core
- Up to 5 pages
- A page for each main service
- Pages for the towns you really serve
- Reviews, work gallery, review requests
- 4 site changes a month
Pro
Catch every lead.
$99/mo
$399 activation
- Everything in Plus
- Up to 8 pages
- Quote form with photo upload
- Every lead in one inbox
- Instant reply to every new lead
- Reminders when no one’s called back
- 8 site changes a month
Max
Run the business from one place.
$149/mo
$499 activation
- Everything in Pro
- Up to 12 pages
- Customer records and notes
- Job pipeline, lead to done
- Calendar and CSV export
- 3 team users
- 15 site changes a month
Enterprise
More locations, custom features, an online store, or a build bigger than these plans. Priced to the job.
Compare
Every feature, plan by plan
Each plan includes everything in the plan before it. Anything marked coming soon isn’t live yet, and you never pay extra when it arrives on your plan.
| Feature | Core | Plus | Pro | Max |
|---|---|---|---|---|
| The website | ||||
| Three free homepage designs before you pay | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Custom design, built phone-first | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Pages | 1 | Up to 5 | Up to 8 | Up to 12 |
| Hosting, security certificate, domain connected | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Tap-to-call phone and email links | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Contact form with instant email alert | Included in Core | Included in Plus | Included in Pro | Included in Max |
| A page for each main service | Not in Core | Included in Plus | Included in Pro | Included in Max |
| Pages for the towns you really serve | Not in Core | Included in Plus | Included in Pro | Included in Max |
| Reviews and work gallery | Not in Core | Included in Plus | Included in Pro | Included in Max |
| Quote form with job details and photo upload | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Site changes a month, by chat | 2 | 4 | 8 | 15 |
| Getting found | ||||
| Titles, schema, and sitemap | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Google Search Console and Bing Webmaster Tools | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Built so AI search can read your business | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Google and Bing listing walkthrough (you verify) | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Monthly reportComing soon | Not in Core | Included in Plus | Included in Pro | Included in Max |
| Your client home | ||||
| Client home with your logo | Included in Core | Included in Plus | Included in Pro | Included in Max |
| The Workshop: see what’s coming | Included in Core | Included in Plus | Included in Pro | Included in Max |
| Review requests sent from your own phone | Not in Core | Included in Plus | Included in Pro | Included in Max |
| Catching leads | ||||
| Every lead in one inbox | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Instant reply to every new lead | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Reminders when no one’s called back | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Spam protection on forms | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Lead source and call-button trackingComing soon | Not in Core | Not in Plus | Included in Pro | Included in Max |
| Running the business | ||||
| Customer records and notes | Not in Core | Not in Plus | Not in Pro | Included in Max |
| Job pipeline, lead to done | Not in Core | Not in Plus | Not in Pro | Included in Max |
| Calendar | Not in Core | Not in Plus | Not in Pro | Included in Max |
| Online booking on your siteComing soon | Not in Core | Not in Plus | Not in Pro | Included in Max |
| Export your records any time (CSV) | Not in Core | Not in Plus | Not in Pro | Included in Max |
| Team users | 1 | 1 | 1 | 3 |
| Add-ons, price coming | ||||
| Sales role-play trainer for teams that sellComing soon | Add-on | Add-on | Add-on | Add-on |
| Missed-call text-back and text alertsComing soon | Add-on | Add-on | Add-on | Add-on |
| Kassie as your assistantComing soon | Not in Core | Not in Plus | Not in Pro | Add-on |
| Extra pages, users, or changes | Add-on | Add-on | Add-on | Add-on |
On every plan
What every plan includes
- Three free designs firstSee your homepage three ways before you pay a dollar.
- Custom designMade for your business and your customers, built phone-first.
- Hosting and securityFast hosting, a security certificate, and your domain connected.
- Search setupTitles, schema, sitemap, Google Search Console and Bing Webmaster Tools.
- Google and Bing listingsWe walk you through setting them up. Only you can verify them.
- A working contact formMessages land in your email the moment they’re sent.
- Your client homeYour logo, your site, and changes by chat. Just ask.
- The WorkshopSee what we’re building next, on every plan.
What it costs elsewhere
Cheaper than piecing it together
Agencies charge thousands for the site alone. Business software charges every month without building you a site. Max does both.
- Agency build$6,500–$15,000Average for a basic small-business site, up front. Upkeep is extra.
- Field-service software$139–$189/moMid-tier plans, billed monthly. No custom website built for you.
- DIVE Max$149/moCustom site, lead system, customer records, and pipeline. $499 to start.
Agency range: WebFX data cited by UENI. Software range: published monthly prices from Jobber and Housecall Pro, checked October 2026.
The agreement
How the 36 months work
The agreement spreads the cost of building your site over time, so you don’t pay it all up front.
- Starts
- When your site goes live. Not when you sign, and not while we’re building.
- Upgrade
- Any time. Pay the difference in activation. Your new monthly starts on your next bill, and your 36 months don’t restart.
- Downgrade
- At any 12-month mark. Every 12 months from launch, you can move to a smaller plan.
- Pay it off
- Any time. Your client home shows your payoff amount. Pay it and the site is yours.
- Leave early
- Pay what’s left of your build cost. That’s the same as paying it off. You keep the site, and hosting and care stop.
- After 36
- The site is yours. Stay on month to month for hosting, care, and your features, or take it with you.
| Core | $1,638.64 |
|---|---|
| Plus | $2,423.00 |
| Pro | $3,963.00 |
| Max | $5,863.00 |
Activation plus 36 monthly payments. Paying the 36 months up front costs the same.
Questions
Pricing questions
Do I pay before I see my designs?
No. You get three homepage designs first. You pay the activation fee only when you pick one you love and choose your plan.
What if none of the designs feel right?
Tell us what’s off. We’ll ask the right questions to figure out what you’re picturing and get you there.
What counts as a change?
One request in your client home: swap a photo, update your hours, add a service, rewrite a section. Unused changes don’t roll over to the next month.
Can I upgrade later?
Yes, any time. You pay the difference in activation, your new monthly starts on your next bill, and your 36 months keep counting from launch.
What if I need to cancel early?
You pay what’s left of your build cost, the same as paying the site off. The site is yours to keep, and hosting and care stop. Your client home always shows the amount.
Do I own my website?
Yes, once it’s paid off: after 36 months, or sooner if you pay off the balance. After that, stay on for hosting and care month to month, or take it with you.
What’s the Workshop?
A tab in your client home that shows what we’re building next. When a feature lands on your plan, it turns on at no extra cost.
Can I add pages, users, or more changes?
Yes. Add-ons are on the way, and we’ll quote you if you need more than your plan includes right now.
Is tax included?
Prices don’t include sales tax where it applies.
Will this get me more calls?
No one can honestly promise calls or rankings. We build your site to be found and to make reaching you easy. What happens next is up to you.
See it before you pay for it.
Three homepage designs, made for your business. Pick the one that looks like you.
Get my free designsNo card. No commitment.Prices subject to change. Your price is locked in when you sign your agreement.